As we head into spring, it’s time to start ramping up your marketing. If you’re not already taking advantage of the huge return on investment from email marketing, now is the time.
During the busy season, email marketing is almost marketing on autopilot. It’s the best way to connect directly to your customers. Setting up email automations then sitting down weekly or biweekly to send out a newsletter is worth the effort.
The first step to successful email marketing is building your email list.
You can build your email list with a paper signup sheet at your farm stand, farmers market table, or at an event. Digitally, the best way to build an email list is with a lead magnet.
A lead magnet is a free resource or offer given to website visitors in exchange for their contact information.
Often lead magnets appear as pop-ups for visitors to your site. They may also be featured as part of a digital ad campaign.
However the lead magnet appears, it should be enticing enough to inspire someone to give you their email in exchange for it. Visitors are giving you a valuable piece of personal information (their email), so you’ll want to give them something high quality in return.
A lead magnet can be a:
- Discount code
- Quiz
- Recipe
- Video
- Vegetable guide
- And more…
Once you have your lead magnet in place and have built your email list, you’ll be ready to market to potential customers all year round.
Learn More:
Check out this blog post by our sister company, Taste Profit Marketing, for even more lead magnet ideas and examples.
If you want regular marketing tips or support with creating your own lead magnet, join the Taste Profit mailing list here.